RTO Reduction ROI Calculator

Estimate how much an Indian D2C brand can save by cutting return-to-origin with AI COD verification calls before dispatch. Model your COD volume, average order value, RTO rate, and per-RTO cost. Numbers are illustrative; actuals depend on category, geography, and call timing.

Your COD operation

COD orders per month

Cash-on-delivery orders shipped each month.

Average order value

₹

Indian D2C AOV typically ₹500–₹1,500 across fashion, beauty and accessories.

Current RTO rate

Baseline return-to-origin rate. Indian D2C average: 28–35%.

Cost per RTO failure

₹

Forward + reverse logistics + product damage + inventory lock. Typical: ₹280–₹380.

Voice AI cost per call

₹

Caller Digital pay-per-outcome: ₹8–25 depending on volume and complexity.

Expected RTO reduction with voice AI

From verifying intent + correcting addresses pre-dispatch. 30–45% reduction is realistic.

Cancel rate identified pre-dispatch

Customers who admit non-intent on the AI call before warehouse picking. Saves entire RTO cost.