Teru Energy
Client Snapshot
Teru EnergyClean Energy / Power Backup — Kanpur, UP (Phase 1)Size: 50
Teru Energy is a tech-led renewable energy and power-backup company offering Hybrid Solar Solutions (Teru Smart AI Solar) and LFP-based Inverter Battery systems (Teru Mercury, branded Teru Shield). The brand positions itself as 'India's first truly 24-hour full-home power backup system.' Customer acquisition is driven by Meta and Google paid campaigns targeting Kanpur and adjacent tier-2 Uttar Pradesh markets where summer heat and frequent power cuts drive intent for backup solutions.
Caller Digital’s Conversational AI
Caller Digital deployed two AI voice agents on shared infrastructure with shared Priya persona (female, 27–30, warm, knowledgeable, practical). Agent 1 (Hybrid Solar) educates leads on hybrid vs on-grid solar — including why hybrid works during power cuts while on-grid does not (anti-islanding) — runs roof-area and load estimation, recommends system sizing based on family size and AC count, walks the on-grid upsell path ('start without battery, add later'), and explains the PM Surya Ghar Yojana subsidy. Agent 2 (Inverter Battery / Teru Shield) educates leads on LFP vs lead-acid batteries (4× longevity, better heat handling), runs the generator cost comparison ('aapka diesel kitna kharch hota hai mahine mein?'), sizes backup hours and AC backup readiness, and walks the upgrade path (battery first, solar roof later). Both agents open empathy-first — acknowledging Kanpur heat and power-cut reality before any product pitch — and route to either a KYC/loan qualification flow or a free site / technician visit. The agents target 30-minute speed-to-lead after capture, with automated retry logic plus WhatsApp follow-up after the final attempt.
The deployment runs Hinglish-first conversation with Hindi backbone and English technical terms — the way Kanpur lead profiles actually speak about solar and battery products. The agents handle decision-maker confirmation (self / spouse / parents / joint family), capture callback preferences (day plus time band), and use a deterministic lead scoring matrix to disposition each call. The dashboard provides real-time visibility into call volume, pickup rate, qualification mix, minute consumption, recordings, transcripts and AI summaries. Warm transfer or scheduled callback routes to live human advisors per defined triggers. The PM Surya Ghar Yojana subsidy explanation is carefully caveated — quoted as current government rates without binding commitment — and competitor pricing is never compared by name, keeping the conversation brand-safe.
The deployment runs Hinglish-first conversation with Hindi backbone and English technical terms — the way Kanpur lead profiles actually speak about solar and battery products. The agents handle decision-maker confirmation (self / spouse / parents / joint family), capture callback preferences (day plus time band), and use a deterministic lead scoring matrix to disposition each call. The dashboard provides real-time visibility into call volume, pickup rate, qualification mix, minute consumption, recordings, transcripts and AI summaries. Warm transfer or scheduled callback routes to live human advisors per defined triggers. The PM Surya Ghar Yojana subsidy explanation is carefully caveated — quoted as current government rates without binding commitment — and competitor pricing is never compared by name, keeping the conversation brand-safe.
Before Caller Digital
Manual outbound calls limited speed-to-lead from paid Meta and Google campaigns
Conversation consistency varied across solar vs inverter-battery product lines
Empathy-first opening (Kanpur heat + power-cut anchoring) inconsistent
Generator cost comparison ('diesel kitna kharch hota hai mahine mein') ad-hoc
PM Surya Ghar Yojana subsidy explanation varied across reps
WhatsApp follow-up after unanswered calls handled manually if at all
After Caller Digital
30-minute speed-to-lead target after lead capture from paid campaigns
Two product-specific agents (solar, inverter battery) on shared Priya persona
Empathy-first opening anchored on Kanpur heat and power-cut reality every call
Generator cost comparison framed consistently as a sizing-and-ROI conversation
PM Surya Ghar Yojana subsidy explained with current-rate caveats every time
Automated retry logic + WhatsApp follow-up after final unanswered attempt
Benefits of Integration
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Frequently Asked Questions
Two AI voice agents on shared infrastructure: Agent 1 for Hybrid Solar lead engagement and qualification, Agent 2 for LFP Inverter Battery (Teru Shield) lead engagement and qualification. Both target paid-campaign leads from Meta and Google in Kanpur and adjacent tier-2 UP markets, with empathy-first openings, product education, FAQ handling, lead scoring, and routing to either KYC/loan qualification or site / technician visit booking.
Hinglish — Hindi backbone with English technical terms — the way Kanpur and tier-2 UP customers actually speak about solar systems and battery products. The agent persona is Priya, female, 27–30, warm, knowledgeable and practical.
Agent 1 educates leads on hybrid vs on-grid solar — including why hybrid works during power cuts while on-grid does not (anti-islanding) — runs roof-area and load estimation, recommends system sizing based on family size and AC count, walks the on-grid upsell path ('start without battery, add later'), and explains the PM Surya Ghar Yojana subsidy with current-rate caveats. The agent never quotes a final price — formal quotation is handled by the human advisor.
Agent 2 (Teru Shield) educates leads on LFP advantages — 4× longer life vs lead-acid, better heat handling, fit for Kanpur summer reality. It runs the generator cost comparison conversationally ('aapka diesel kitna kharch hota hai mahine mein?'), sizes backup hours and AC backup readiness, and walks the upgrade path (battery first now, solar roof later). The empathy-first opening anchors Kanpur heat and power-cut reality before any product pitch.
Phase 1 is Kanpur, UP. Lead capture flows from paid Meta and Google campaigns into the Teru CRM / lead-source system, and the target speed-to-lead from capture to first outbound call is 30 minutes. Automated retry logic handles unanswered calls, with WhatsApp follow-up after the final unanswered attempt. Warm transfer or scheduled callback routes to live human advisors per defined triggers in the lead scoring matrix.
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