How Teru Energy built empathy-first voice AI for solar and inverter battery lead qualification in Kanpur with Priya
Teru Energy positions itself as 'India's first truly 24-hour full-home power backup system,' built for tier-2 Indian markets where summer heat, prolonged power cuts and unreliable grid availability drive sustained intent for backup solutions. Customer acquisition runs through Meta and Google paid campaigns targeting Kanpur and adjacent tier-2 UP markets. Caller Digital deployed two product-specific agents on shared infrastructure — Agent 1 for Hybrid Solar and Agent 2 for LFP Inverter Battery (Teru Shield) — with empathy-first openings anchored on Kanpur heat and power-cut reality before any product pitch.
Paid-campaign lead funnel from Meta and Google needing 30-minute speed-to-lead, empathy-first openings anchored on Kanpur reality, and two product-specific scripts on a shared persona
Teru Energy's lead funnel is driven by paid Meta and Google campaigns capturing intent for solar and inverter-battery solutions across Kanpur and tier-2 UP markets. Manual outbound calling limited speed-to-lead, conversation consistency across solar vs inverter-battery product lines, and the empathy-first opening that the brand's positioning requires — Kanpur heat and power-cut context anchored before any product pitch.
Two distinct product workflows (hybrid solar sizing vs LFP battery sizing) needed separate scripts but shared persona and shared lead-handling infrastructure. And the PM Surya Ghar Yojana subsidy explanation needed to be quoted as current government rates without binding commitment — a common failure mode for renewable-energy voice AI that over-commits on government schemes.
Paid leads going cold before first call
Meta and Google paid-campaign leads decay quickly. Manual outbound could not maintain 30-minute speed-to-lead from capture to first call.
Empathy-first opening inconsistent
Tier-2 product pitches without contextual acknowledgement (Kanpur heat, power-cut reality) land flat. SDR consistency on the opening varied.
Two product lines, generic conversation
Hybrid solar conversations need anti-islanding education, roof-area sizing, AC count discussion. Inverter battery conversations need LFP vs lead-acid, generator cost comparison. A single SDR script could not do both well.
PM Surya Ghar Yojana over-commitment risk
Renewable energy voice scripts that promise specific subsidy amounts create compliance exposure on government-scheme communication.
Two agents, one Priya persona, shared infrastructure — with empathy-first openings, product-specific education, generator cost reframing, and caveated PM Surya Ghar Yojana explanation
Caller Digital deployed two distinct voice agents on shared infrastructure with a shared Priya persona — female, 27–30 years old, warm, knowledgeable and practical. Agent 1 (Hybrid Solar) and Agent 2 (Inverter Battery / Teru Shield) share opening and closing modules but are trained on separate product workflows so conversation depth in each product line is real, not generic.
Both agents open empathy-first. Before any product pitch, the agent acknowledges Kanpur heat and power-cut reality — the lived context every Kanpur household understands without explanation. This anchor is non-negotiable in the conversation design because product pitches without contextual acknowledgement land flat in tier-2 Indian markets where the customer's daily friction (no power, hot summer, AC unreliable) is the actual reason they responded to the Meta or Google ad.
Agent 1 educates leads on hybrid vs on-grid solar — specifically why hybrid works during power cuts while on-grid does not (anti-islanding) — runs a roof-area and load estimation conversation, recommends system sizing, walks the on-grid upsell path, and explains the PM Surya Ghar Yojana subsidy with current-rate caveats. Agent 2 educates leads on LFP advantages over lead-acid, runs the generator cost comparison ('aapka diesel kitna kharch hota hai mahine mein?'), sizes backup hours and AC backup readiness, and walks the battery-first-then-solar upgrade path.
Two product agents, one Priya persona
Hybrid Solar and Inverter Battery agents share infrastructure and persona, with product-specific conversation training so each call is genuinely informed for the product the lead asked about.
Empathy-first opening anchored on Kanpur reality
Kanpur heat and power-cut reality acknowledged before any product pitch. The anchor is non-negotiable in the conversation design.
Hybrid Solar: anti-islanding, roof-area sizing, PM Surya Ghar Yojana
Why hybrid works during cuts (anti-islanding). Roof area + family size + AC count → sizing. On-grid upsell path ('start without battery, add later'). PM Surya Ghar Yojana subsidy with current-rate caveats.
Inverter Battery: LFP vs lead-acid, generator cost reframe
4× LFP longevity, better heat handling for Kanpur summer. 'Aapka diesel kitna kharch hota hai mahine mein?' reframes the buying decision from sticker price to monthly ROI.
30-minute speed-to-lead target on paid-campaign leads
Lead capture from Meta and Google flows into Teru CRM / Google Sheets; agent calls within 30 minutes. Automated retry logic plus WhatsApp follow-up after the final unanswered attempt.
Brand-safe — no competitor naming, no over-commitment
PM Surya Ghar Yojana quoted as current government rate without binding commitment. Competitor pricing never compared by name. Final quotation always deferred to human advisor.
Hinglish-first conversation tuned for Kanpur lead profiles, with two agents on shared infrastructure handling solar and battery flows separately and a 30-minute speed-to-lead target on every paid-campaign lead
The master Agreement is dated 29 May 2026. Phase 1 is live in Kanpur with both agents on shared infrastructure. The Caller Digital dashboard provides Teru ops with real-time visibility into call volume, pickup rate, qualification mix, minute consumption, recordings, transcripts and AI summaries.
| Dimension | Before | After |
|---|---|---|
| Speed-to-lead from paid campaigns | Hours/days on manual outbound | 30-minute target on every captured lead |
| Empathy-first opening | Inconsistent SDR application | Kanpur heat + power-cut anchor on every call |
| Solar vs battery conversation depth | Generic script for both | Two product-specific agents on shared Priya persona |
| Generator cost comparison | Ad-hoc framing | Consistent 'diesel kitna kharch hota hai mahine mein' reframe |
| PM Surya Ghar Yojana explanation | Varied across reps | Current-rate caveat applied every time |
| Unanswered-call workflow | Manual if at all | Automated retry + WhatsApp after final unanswered attempt |
Frequently Asked Questions
Two AI voice agents on shared infrastructure: Agent 1 for Hybrid Solar lead engagement and qualification, Agent 2 for LFP Inverter Battery (Teru Shield) lead engagement and qualification. Both target paid-campaign leads from Meta and Google in Kanpur and adjacent tier-2 UP markets, with empathy-first openings, product education, FAQ handling, lead scoring, and routing to either KYC/loan qualification or site / technician visit booking.
Hinglish — Hindi backbone with English technical terms — the way Kanpur and tier-2 UP customers actually speak about solar systems and battery products. The agent persona is Priya, female, 27–30, warm, knowledgeable and practical.
Agent 1 educates leads on hybrid vs on-grid solar — including why hybrid works during power cuts while on-grid does not (anti-islanding) — runs roof-area and load estimation, recommends system sizing based on family size and AC count, walks the on-grid upsell path ('start without battery, add later'), and explains the PM Surya Ghar Yojana subsidy with current-rate caveats. The agent never quotes a final price — formal quotation is handled by the human advisor.
Agent 2 (Teru Shield) educates leads on LFP advantages — 4× longer life vs lead-acid, better heat handling, fit for Kanpur summer reality. It runs the generator cost comparison conversationally ('aapka diesel kitna kharch hota hai mahine mein?'), sizes backup hours and AC backup readiness, and walks the upgrade path (battery first now, solar roof later). The empathy-first opening anchors Kanpur heat and power-cut reality before any product pitch.
Phase 1 is Kanpur, UP. Lead capture flows from paid Meta and Google campaigns into the Teru CRM / lead-source system, and the target speed-to-lead from capture to first outbound call is 30 minutes. Automated retry logic handles unanswered calls, with WhatsApp follow-up after the final unanswered attempt. Warm transfer or scheduled callback routes to live human advisors per defined triggers in the lead scoring matrix.
A common failure mode in renewable-energy voice AI is over-committing on government subsidy schemes. Caller Digital's agent quotes the PM Surya Ghar Yojana subsidy as the current government rate without binding commitment, and routes specific eligibility and processing questions to the human advisor. This caveat protects Teru from compliance exposure on government-scheme communication while still allowing the agent to share the relevant economic incentive that often pushes the customer from interest to purchase.
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